Two words that get used a lot and defined almost never. Worth being plain about both.
What a tinted moisturizer is
A hydrating base with a small amount of pigment in it. It sits between skincare and makeup: light coverage, with the comfort of a moisturizer.
It is not foundation with a nicer name. Foundation is built to cover. A tint is built to even things out and leave texture alone.
What vegan means here
No animal-derived ingredients. In complexion products the usual ones to watch for are beeswax, lanolin, carmine (a red pigment made from insects) and silk proteins.
Vegan and cruelty-free are separate claims, and a product can be one without the other. Our Tinted Moisturizer is both, as is the rest of the range.
What clean means — honestly
Less than people assume. “Clean beauty” has no legal definition and no single standard behind it. Every brand draws its own line, which is why the term tells you a brand has made choices, not which ones.
So the useful thing is a readable label rather than a badge. Ours: vegan, cruelty-free, made in Canada, 30ml, nine shades. The Ingredient Glossary explains the terms in plain language.
How to wear it
Prep first — Oil-Free Daily Moisturizer, then let it settle a minute. Tint last, applied with fingers, starting with less than you think.
Build from the centre of the face outward and keep the edges thin. A shade is right when you cannot find it at the jawline. Our guide to finding your undertone covers matching properly.
Where it belongs
Last step of the AM Routine — cleanse, brighten, hydrate, tint. It is the finish, not the fix, and it works better when the steps underneath have done their part.
Take it off at night with Makeup Remover Solution or Cleansing Oil.
The quiet takeaway
A tint should still look like skin. If someone can tell you are wearing it, it is either the wrong shade or too much of the right one.
This is everyday cosmetic guidance, not medical advice.