AM ritual

Wake the skin up.

Built for the morning ritual.
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Zobyda Niacinamide Vitamin Boost Serum bottle in editorial skincare scene

Niacinamide Vitamin Boost Serum

$42.00
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Zobyda Niacinamide Vitamin Boost Serum bottle in editorial skincare scene
  • Zobyda Niacinamide Vitamin Boost Serum bottle in editorial skincare scene
  • Niacinamide Vitamin Boost Serum product bottle and label
  • Zobyda Niacinamide Vitamin Boost Serum 30ml bottle on travertine in morning sunlight
  • A drop of Zobyda Niacinamide Vitamin Boost Serum falling from the glass dropper beside the bottle
  • How to use Zobyda Niacinamide Vitamin Boost Serum: press over face and neck rather than rubbing
  • Woman holding Zobyda Niacinamide Vitamin Boost Serum: pores that look smaller, redness that looks calmer
  • Zobyda Niacinamide Vitamin Boost Serum key ingredients: vitamin C, niacinamide and panthenol
  • Zobyda Niacinamide Vitamin Boost Serum bottle in editorial skincare scene
  • Niacinamide Vitamin Boost Serum product bottle and label
  • Zobyda Niacinamide Vitamin Boost Serum 30ml bottle on travertine in morning sunlight
  • A drop of Zobyda Niacinamide Vitamin Boost Serum falling from the glass dropper beside the bottle
  • How to use Zobyda Niacinamide Vitamin Boost Serum: press over face and neck rather than rubbing
  • Woman holding Zobyda Niacinamide Vitamin Boost Serum: pores that look smaller, redness that looks calmer
  • Zobyda Niacinamide Vitamin Boost Serum key ingredients: vitamin C, niacinamide and panthenol
Niacinamide Vitamin Boost Serum
AM ritualWake the skin up.Step 02 · Wake-up routine

Niacinamide Vitamin Boost Serum

$42.00
Free US shipping on every order
30 days to try it, even opened.

The quiet all-rounder.

Niacinamide does the work most other serums claim to. Pores that look smaller, redness that looks calmer, a barrier that feels sturdier — all without drama.

How to use

Mornings. A few drops on damp skin. Layers cleanly under SPF.

Notes

30ml · all skin types · vegan · cruelty-free · made in the US

Build the routine

Add any three products, save 15% off.

Applied at checkout. No code needed.

Made for
  • All skin types
What does the work

Key ingredients.

  • Vitamin CThe brightener

    Wakes the skin up. Evens tone, softens dullness, sets the day right.

  • NiacinamideThe balancer

    Smooths pores, calms redness, makes the skin look quietly even.

  • PanthenolThe cushion

    Pro-vitamin B5. The reason it sits comfortably from day one.

Vegan
Cruelty-free
30-day returns
Made in the US & Canada
Niacinamide Vitamin Boost Serum AM routine

Why Zobyda

The best routine is the one you actually finish.

Most skincare gets abandoned, not used up — too many bottles, in no particular order. So we made eight, in two routines, and told you which goes where.

01

A shelf you can finish

Eight in total. Nothing doubles up, nothing goes unused.

02

The order comes in the box

A printed card, numbered, so nothing is left to work out.

03

Thirty days, even opened

Use it properly first. If it is wrong for you, send it back.

See the full routine
VeganCruelty-free30-day returns
Inside the bottle

Ingredients.

Full list
Water (Aqua), Glycerin, 3-O-Ethyl Ascorbic Acid (Vitamin C), Niacinamide (Vitamin B3), Panthenol (Vitamin B5), 1,2-Hexanediol, Xanthan Gum, Sodium Citrate, Sodium Phytate, Polysorbate-20, Citric Acid.
Why it is in the edit

Every product in the Zobyda lineup earns its place. Nothing extra, nothing trying to do everything. This one is here because it does its one job well - and pairs with the rest of the routine without competing for attention.

How it is made

Cruelty-free across the whole range. Made by partner manufacturers in the US and Canada - the notes on each product page say which. Full ingredient lists are printed on every carton.

The ritual

How to use.

  1. 01

    Damp skin

    Two or three drops to the palm, on skin still damp from cleansing.

  2. 02

    Press in

    Press over face and neck rather than rubbing.

  3. 03

    Follow

    Moisturizer next, then SPF. It layers cleanly under both.

Patch-test on the inside of the wrist before first use, especially if you have sensitive skin.

The routine, completed

Pairs with the rest of your routine.

The Zobyda lineup is built to work together. Add the next step in the ritual.

Shop the full am routine →
Zobyda Cleansing Oil 140ml bottle on travertine with dried botanicals in warm light
01

Cleansing Oil

$34.00
Zobyda Oil-Free Daily Moisturizer bottle in editorial skincare scene
03

Oil-Free Daily Moisturizer

$36.00
Zobyda Tinted Moisturizer tube in editorial skincare scene
04

Tinted Moisturizer

$30.00
The Full Edit: all eight Zobyda products arranged together

The Full Edit

$199.00

From people who use it

Honest words, kept honest.

Every review is from a real order. We publish the critical ones too.

  • 5 stars: 108 (83%)
  • 4 stars: 22 (17%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Anika V.
A good fit for my morning routine for me lately

My morning routine has been easy to keep consistent. No dramatic overnight change, just a solid routine step.

Z
Zara U.
Easy niacinamide vitamin boost serum for my routine for me

I like that it absorbs pretty quickly. My morning routine looks a little fresher to me.

F
Faith A.
Happy with how this works for my combination skin in the morning

My combination skin feels comfortable. No dramatic overnight change, just a solid routine step.

M
Mackenzie H.
A good fit for my evening routine

My evening routine feels comfortable.

A
Ava J.
Simple and practical for my simple routine

My simple routine feels comfortable. No dramatic overnight change, just a solid routine step.

A
Alyssa M.
Works well for my morning routine for me on busy days

My morning routine feels comfortable. I like that it absorbs pretty quickly. I like that it fits into my routine without making things complicated.

S
Skylar H.
Good everyday option for my skin under sunscreen

Really like this. My skin under sunscreen feels more balanced.

A
Ava D.
My new go-to for my skin under sunscreen

My skin under sunscreen fits into my routine without fuss. It layers well with my moisturizer. I like that it fits into my routine without making things complicated.

B
Brittany A.
Works well for my T-zone

Exactly what I needed. My t-zone feels more balanced. No dramatic overnight change, just a solid routine step.

D
Danielle K.
Works well for my evening routine

My evening routine looks a little fresher to me. I like that it absorbs pretty quickly. I like that it fits into my routine without making things complicated.

A
Amy I.
My new go-to for my morning routine on busy days for me

So far, so good. My morning routine fits into my routine without fuss.

A
Audrey O.
Works well for my no-makeup days

My no-makeup days has been easy to keep consistent. I like that it absorbs pretty quickly.

S
Sofia G.
My new go-to for my morning routine lately on busy days

It layers well with my moisturizer. My morning routine looks a little fresher to me.

M
Madison W.
Good everyday option for my combination skin for me in my routine

Really like this. My combination skin fits into my routine without fuss.

M
Morgan A.
Good everyday option for my combination skin in my routine

My combination skin looks a little fresher to me.

S
Stella E.
My new go-to for my T-zone at night

I wasn't expecting anything dramatic, I just wanted something practical. My t-zone feels more balanced. I like that it absorbs pretty quickly.

A
Amira O.
Simple and practical for my skin under sunscreen

My skin under sunscreen looks a little fresher to me. It layers well with my moisturizer. I would buy it again.

S
Stephanie X.
Good everyday option for my T-zone

I started slowly because my skin can be sensitive. My t-zone feels comfortable.

M
Mia J.
Easy niacinamide vitamin boost serum for my routine at night in the morning so far

My simple routine looks a little fresher to me.

S
Simone V.
Works well for my morning routine at night

My morning routine looks a little fresher to me. I started slowly because my skin can be sensitive.

C
Claire Y.
A good fit for my no-makeup days

This surprised me. My no-makeup days has been easy to keep consistent. No dramatic overnight change, just a solid routine step.

A
Ana S.
Works well for my combination skin in the morning

I waited a few weeks before deciding how I felt about this. What I notice most is that my combination skin looks a little fresher to me. I prefer the simple texture. That's really what I was hoping for.

R
Reese P.
Simple and practical for my simple routine lately

My simple routine feels more balanced. I like that it absorbs pretty quickly.

M
Monica P.
Simple and practical for my morning routine so far

My morning routine feels more balanced. I started slowly because my skin can be sensitive.

A
Amy J.
A good fit for my no-makeup days at night

My no-makeup days has been easy to keep consistent.

G
Gabrielle C.
Works well for my T-zone at night

Really like this. My t-zone looks a little fresher to me.

W
Willow G.
Simple and practical for my no-makeup days so far

I wasn't expecting anything dramatic, I just wanted something practical. My no-makeup days looks a little fresher to me. I like that it absorbs pretty quickly.

S
Sydney E.
Good everyday option for my skin under sunscreen for me

My skin under sunscreen has been easy to keep consistent. I prefer the simple texture.

M
Molly B.
Good everyday option for my simple routine

My simple routine feels comfortable.

M
Maria L.
Good everyday option for my combination skin for me

I wasn't expecting anything dramatic, I just wanted something practical. My combination skin fits into my routine without fuss. I prefer the simple texture.

T
Taylor U.
Works well for my combination skin

No dramatic overnight change, just a solid routine step. My combination skin feels more balanced.

I
Ivy L.
Good everyday option for my simple routine on busy days

My simple routine looks a little fresher to me. It earned a spot in my routine.

E
Erin K.
Simple and practical for my combination skin

Nice addition to my routine. My combination skin has been easy to keep consistent.

M
Megan T.
Works well for my morning routine so far

I bought this because I was trying to make my routine easier to stick with. What I notice most is that my morning routine feels comfortable. I prefer the simple texture. That's really what I was hoping for.

Complete the shelf